sustainable, inclusive bridalwear –  Sculptural, ethical wedding dress inspiration from Rolling In Roses at The Hepworth Gallery

15 February 2022

Rolling in Roses’ ethical wedding dress designs are about so much more than just how they look. They’re about the people who wear them – sophisticated, fiercely independent; the people who make them – a tiny team of artisans, who personally know the details of your day; the earth we’re on – which we want to look after; and, crucially, how these can all come together in perfect harmony.

Not only does this mean luxurious, eco-friendly fabrics, small-scale artisanal production and considered cuts, but it also means no size restrictions on their designs, whether it’s an ethical wedding dress, jumpsuit, or separates from their collection.

“Although it wasn’t a new collection, this shoot was an opportunity to visually explain our diversity and commitment to sizing, with both models not being standard sizes.” Rebecca, from Rolling in Roses, explains. “If you aren’t familiar with the Hepworth, it’s an incredible gallery space in Wakefield which displays the late Sculptor Barbara Hepworth’s work. We’re all huge admirers of Barbara Hepworth’s sculptures, so we were absolutely thrilled to be given permission to shoot inside the Hepworth Gallery. They don’t usually allow commercial shoots, but their ethos is aligned with our core values of sustainability and inclusivity, so on this occasion they made an allowance for us!

“For this divine shoot we collaborated once again with our dream team: Zach & Grace for photography, Fiona Pickles for unique artistic florals, and Victoria Farr for cool, understated hair and make-up. I liked the idea of the poses and views being quite striking and sculptural, like the lovely vintage fashion photography from the 1930s and all the famous Man Ray/Lee Miller photography you see around from that time. As soon as I knew we could shoot at the Hepworth, this kind of styled period imagery jumped into my head as an inspirational vibe, and it’s a nice link to Barbara Hepworth’s 1930s heyday.

“For a modern twist we chose to go with very contemporary sculptural jewellery from Hannah Bourne and Emma Aitchison, and to pair some of our pieces with trainers as opposed to formal heeled shoes. The light from the floor-to-ceiling windows on the day was an absolute dream, and Fiona meticulously designed the flowers to echo the shapes and colour palette found in the sculptures themselves, so everything came together beautifully on the day and we could not be happier with the set of images we managed to create.”

Check out more of the stunning ethical wedding dress designs, as well as the team of suppliers who brought it to life at the Hepworth Wakefield, below.